Recalibrate with Language

Apple’s “Think Different” campaign of the late 1990s was powerful not because it changed the public’s image of Apple (though it did). It was powerful because it changed Apple’s image of Apple. Actually, it enhanced Apple’s image of itself at a time they needed it most. Grammatically, “Think Different” is definitely fringe territory. From a belief system standpoint, I'll use “Think Perfect.”

Words have weight. Using phrases such as “have to,” “got to,” and “need to,” are like adding weights to the already heavy loads you lift in Business, Sport, and Life. Referring to our past with words like “woulda,” “coulda,” and “shoulda” shackle us to our past failures. The words “will” and “going” both beg the question: “When?”

The Rules are already in place for all of the games you play, and there are laws for every facet of life. If you choose to participate in either, then, for the most part, the things you "have to", "got to", and "need to" do are implicit in the rules of the game. Ultimately, if you choose to play, it’s because you want tolike to, and can.

Rather than would, could, or should - let’s just say “haven’t yet”, or “learned to/learned not to.” Can you do that?

But, Before you answer...  

“I am” is much more powerful than “I will,” or “I’m going to.” If you must use “will” or “going to,” specify when you will and when you are going to. There is a big difference between, “I will become #1” and “I am becoming #1.” 

Have a mentor, friend, or teammate police your words. Learning to be more specific when you talk about your future or NOW self raises the stakes in your brain (and mind). The best way for the brain to deal with this dissonance (raised stakes) is to either get that stuff done and/or make shorter (tighter) lists. Either way, this slight shift in perspective changes the way you play your game.